Our business operates through two complementary entities that create a fully integrated activewear ecosystem—from product development and manufacturing to retail, e-commerce sales and wholesale.
Trophy Yoga is a premium activewear and wellness brand focused on delivering high-quality, Made in USA apparel through a direct-to-consumer and retail-driven business model.
Premium Retail & E-Commerce Operations including Glendale Galleria Flagship Store
Direct-to-Consumer Brand Development & Made in USA Product Manufacturing
Customer Acquisition, Strategic Retail & Fitness Partnerships, and Omnichannel Experience
Community Engagement & Loyalty Programs as a future growth initiative
BP Creations Inc. is a Los Angeles-based apparel manufacturing company established in 1997, providing end-to-end product development and production services for premium fashion and activewear brands.
Together, Trophy Yoga and BP Creations create a vertically integrated business model that combines brand ownership, direct customer engagement, and U.S.-based manufacturing under one ecosystem.
BP Creations manufactures. Trophy Yoga markets, sells, and scales.
This structure provides faster product development, stronger quality control, reduced supply chain risk, and higher long-term profitability compared to traditional apparel brands that rely on third-party manufacturing. Made-in-USA manufacturing supports a premium pricing strategy through higher quality, ethical production, and superior craftsmanship, allowing Trophy Yoga to command stronger margins and differentiate from imported competitors.
The activewear industry is no longer a niche fitness category—it has evolved into a global lifestyle movement driven by wellness, comfort, and everyday fashion. Consumers increasingly expect apparel that performs in the gym, works in daily life, and reflects their values around quality, inclusivity, and responsible manufacturing.
Projected to grow to $55.6B by 2032 at over 8% annually
Projected to approach $900B by 2033 — one of the fastest-growing apparel segments
Driven by health awareness and demand for versatile apparel
While major brands have successfully built large customer bases, many rely heavily on overseas manufacturing, long supply chains, and limited size inclusivity. Consumers are increasingly seeking:
Our unique vertically integrated platform provides a significant competitive advantage, directly impacting key performance indicators across our operations compared to traditional outsourced models.
Trophy Yoga is not simply another activewear brand. We are building a vertically integrated platform that combines premium activewear, direct-to-consumer retail, and U.S.-based manufacturing under one ecosystem.
Unlike traditional apparel brands that depend on overseas factories and third-party suppliers, Trophy Yoga controls the entire process through its relationship with BP Creations.
BP Creations has been manufacturing apparel in Los Angeles since 1997, producing for Juicy Couture, AG Jeans, Beyond Yoga, Heroine Sport, Chrome Hearts, James Perse, and Michael Stars.
As consumer demand for domestic manufacturing grows, Trophy Yoga delivers faster production cycles, reduced supply chain risk, higher quality standards, and greater inventory flexibility.
This allows for faster product launches, stronger quality control, and greater operational efficiency across the entire value chain.
Trophy Yoga is designed to grow through multiple revenue channels:
Our goal is not simply to sell apparel.
We are building a premium lifestyle brand centered around wellness, community, quality craftsmanship, and American manufacturing.
The apparel industry has undergone a significant transformation over the past decade. Consumers are moving away from restrictive, occasion-based clothing and increasingly embracing comfortable, versatile, and lifestyle-focused apparel.
Traditional fashion categories such as formal wear, dresses, and denim remain relevant, but growth is increasingly concentrated in athleisure, wellness, and comfort-driven apparel. Activewear is no longer reserved for the gym—it has become everyday wear.
Today's consumers prioritize:
Research shows that athleisure has evolved from a fitness category into a daily lifestyle choice, driven by remote work, casual dress codes, active lifestyles, and wellness-focused consumer behavior. Consumers increasingly want clothing that can transition seamlessly between fitness activities, coffee shops, shopping, travel, remote work, and everyday life.
Fashion trends are increasingly favoring clean, minimalist designs over heavily branded products. Consumers are gravitating toward neutral color palettes, premium fabrics, timeless silhouettes, functional designs, and understated luxury.
Research shows that activewear has steadily gained market share from traditional apparel categories such as denim, formalwear, and occasion-based clothing.
The trend has continued to accelerate.
Today, the global athleisure market exceeds $420 billion
Simple. Comfortable. Functional. Premium. — Trophy Yoga's brand philosophy aligns directly with today's most powerful consumer trends.
Characteristics:
Characteristics:
Typical Activities:
Trophy Yoga was built around the way consumers live today.
Designed for seamless transitions from morning workouts to evening errands without compromise.
Made in USA craftsmanship with superior fabrics and construction that outlasts fast fashion alternatives.
Clean, minimalist designs with neutral palettes and timeless silhouettes that never go out of style.
Apparel designed for every body, reflecting our commitment to accessibility and representation.
Authentic domestic manufacturing that resonates with consumers who value transparency and quality.
From yoga class to remote work to travel—apparel that fits every dimension of modern life.
We are not competing solely in the yoga category. We are serving consumers who want apparel that fits their lifestyle, whether they are attending a yoga class, working remotely, traveling, shopping, or spending time with family.
Trophy Yoga's growth strategy is built around a modern, multi-channel approach that combines digital commerce, social influence, community engagement, and experiential retail. Rather than relying solely on traditional advertising, we are building a lifestyle brand designed for today's consumers.
Amazon will serve as a customer acquisition channel and brand awareness platform—introducing Trophy Yoga to millions of active apparel shoppers, generating recurring revenue, building customer reviews, and leveraging BP Creations' manufacturing agility for rapid inventory replenishment.
Direct-to-consumer sales through TrophyYoga.com, TikTok Shop, Instagram Shopping, future marketplace expansion, email & SMS retention programs, and Faire.com wholesale extension. Our goal is to build a scalable digital ecosystem that creates direct customer relationships while maximizing lifetime value.
Consumers no longer respond to traditional product advertising alone. Trophy Yoga will focus on authentic lifestyle storytelling through:
Rather than selling products, we will build emotional connections through content that reflects how our customers live, move, and engage with wellness.
Future Trophy Yoga flagship locations will serve as:
The activewear industry is experiencing a unique convergence of market trends that creates a compelling opportunity for Trophy Yoga to establish itself as a leading premium lifestyle brand. At the same time, Trophy Yoga enters the market with advantages that most emerging apparel companies spend years trying to build.
Growth in wellness participation, shift toward athleisure, expansion of DTC shopping, and increasing demand for premium activewear.
Today's consumers want authenticity, quality, community, transparency, and purpose-driven values — exactly what Trophy Yoga delivers.
Direct access to BP Creations' established LA manufacturing operation means faster development, lower risk, and greater quality control.
Trophy Yoga already operates at Glendale Galleria, providing immediate customer engagement, brand visibility, and real-world product validation.
Most apparel startups begin with an idea. Trophy Yoga begins with manufacturing infrastructure already in place.
Few companies possess both a consumer brand and an established manufacturing facility. This combination creates a platform that is difficult to replicate and highly scalable.
Company Structure & Business Entities